Privacy Policy

Effective date: July 29, 2026

Last updated: July 29, 2026

Plaza Family Dental ("Plaza Family Dental," "we," "us," or "our") respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and protect information when you visit myplazadental.com, submit a website or advertising contact form, request an appointment, or communicate with us electronically.

This Website Privacy Policy applies to website, advertising, and general business contact information. It is not our HIPAA Notice of Privacy Practices. Information that becomes part of a patient record is handled in accordance with our Notice of Privacy Practices and applicable health privacy laws.

1. Information We Collect

Information you provide

Depending on how you interact with us, you may provide:

Name, email address, telephone number, and preferred contact method;
Appointment requests and general scheduling preferences;
Information submitted through contact, new-patient, or advertising lead forms;
Communications you send by telephone, text message, email, chat, or social media; and
Other information you choose to provide.

Please do not submit diagnoses, symptoms, treatment details, insurance identification numbers, payment-card information, or other sensitive health or financial information through Meta lead forms, ordinary email, social media messages, or standard text messages. Use a secure patient form or contact our office for instructions.

Information collected automatically

When you visit our website, we and service providers acting on our behalf may automatically collect information such as:

Internet Protocol address and approximate location;
Browser, device, and operating-system information;
Pages viewed, links selected, referring pages, and visit dates and times;
Cookie identifiers and similar online identifiers; and
Information about interactions with our website and advertisements.

Information received from other services

We may receive information from scheduling, communications, analytics, advertising, and social-media services when you use those services to interact with us. For example, if you submit a lead form on Facebook or Instagram, Meta provides the form information you chose to submit to Plaza Family Dental. The platform's own privacy policy also applies to its collection and processing of information.

2. How We Use Information

We may use information to:

Respond to questions and appointment requests;
Contact you about scheduling, office information, and requested services;
Provide, maintain, secure, and improve our website and online services;
Understand website traffic and advertising performance;
Prevent fraud, misuse, and security incidents;
Comply with legal, regulatory, licensing, and professional obligations; and
Establish, exercise, or defend legal claims.

We will not use information collected through a Meta lead form to make a clinical determination. Clinical matters are addressed through appropriate patient-care channels.

3. Appointment, Patient, and Health Information

Our website may link to secure scheduling, intake, patient-communication, or patient-portal services operated by Plaza Family Dental or service providers. Information submitted through an approved patient-care system may be subject to our HIPAA Notice of Privacy Practices and additional terms presented by that service.

A website contact or advertising form is not intended for urgent or emergency care. If you believe you are experiencing a medical emergency, call 911. For urgent dental scheduling, call our office at 623-979-7477.

4. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, measure traffic, understand advertising performance, and deliver or evaluate advertising. These technologies may be provided by companies such as Google and Meta.

If enabled, Google Analytics, Google Ads, Meta Pixel, or similar services may receive device, browser, cookie, page-view, and advertisement-interaction information. We do not authorize these advertising tools to receive diagnoses, treatment details, appointment reasons, or other protected or sensitive health information.

You can limit cookies through your browser settings and, where available, through the cookie or privacy controls displayed on our website. Restricting cookies may affect some website functions. You may also review advertising choices through:

5. How We Disclose Information

We may disclose information:

To vendors that help operate our website, communications, scheduling, analytics, security, and advertising, subject to appropriate contractual and confidentiality obligations;
To scheduling or communications platforms you choose to use, which may include services such as LocalMed or Modento;
To analytics and advertising services, such as Google or Meta, as described in this policy and subject to our configurations and their terms;
When required by law, subpoena, court order, licensing authority, or other valid legal process;
When reasonably necessary to protect patients, visitors, our practice, or others from fraud, security threats, or harm; and
In connection with a merger, acquisition, reorganization, or transfer of practice assets, subject to applicable legal requirements.

We do not sell personal information for money. We do not sell, rent, or share mobile telephone numbers, SMS opt-in information, or SMS consent with third parties or affiliates for their own marketing or promotional purposes.

6. Text Messages and Telephone Communications

If you provide a mobile number and consent to text messages, Plaza Family Dental may send appointment-related, service-related, or other messages consistent with your request and consent. Message frequency varies based on your appointments, account activity, communication preferences, and interactions with our office. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of receiving dental treatment or services. You may opt out of text messages at any time by replying STOP. You may receive one confirmation of your opt-out. For assistance, reply HELP or call 623-979-7477. After opting out, you may still receive non-marketing communications when permitted by law, including communications necessary to respond to your request or provide care.

7. Email Choices

You may opt out of promotional emails by using the unsubscribe instructions in the message or contacting us. We may continue to send non-promotional communications related to appointments, requests, transactions, security, or legal matters.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, internet transmission, email, or storage system can be guaranteed to be completely secure. Please use approved secure patient channels for health, insurance, or financial information.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, to provide requested services, to maintain appropriate business and patient records, and to satisfy legal, regulatory, licensing, accounting, and security requirements. Retention periods vary according to the type of information and the reason it was collected.

10. Your Choices and Requests

Depending on applicable law and the nature of the information, you may request access to, correction of, or deletion of certain personal information. You may also withdraw a consent where processing is based on consent. Some requests may be limited by legal, clinical-record, security, or record-retention obligations.

To submit a website-privacy request, contact us using the information below. We may need to verify your identity before completing a request. Requests concerning protected health information or patient records are handled under our HIPAA Notice of Privacy Practices.

11. Third-Party Websites and Services

Our website may link to scheduling providers, patient forms, maps, social networks, financing providers, or other third-party services. Their privacy practices and terms apply to information they collect. We encourage you to review those notices before submitting information.

12. Children's Privacy

Our website is intended for adults, including parents and legal guardians seeking dental services for children. We do not knowingly collect personal information online directly from children under 13 without authorization from a parent or legal guardian. If you believe a child has submitted information without appropriate authorization, please contact us.

13. HIPAA Notice of Privacy Practices

This Website Privacy Policy does not replace Plaza Family Dental's HIPAA Notice of Privacy Practices. The Notice of Privacy Practices explains how protected health information may be used and disclosed and describes patient rights concerning that information. Patients may request a copy from our office. A current copy should also be linked here when published online.

To request our HIPAA Notice of Privacy Practices, call 623-979-7477 or email [email protected].

14. Changes to This Policy

We may update this Website Privacy Policy to reflect changes in our practices, technology, services, or legal obligations. The revised policy will be posted at this address with an updated "Last updated" date. Material changes may be communicated through an additional notice when appropriate.

15. Contact Us

Plaza Family Dental
9145 W Thunderbird Rd, Suite 105
Peoria, AZ 85381
Telephone: 623-979-7477
Email: [email protected]